{"id":24926,"date":"2018-05-08T11:17:39","date_gmt":"2018-05-08T09:17:39","guid":{"rendered":"https:\/\/www.borsaturismoarcheologico.it\/final-report-2017\/"},"modified":"2018-05-08T11:17:39","modified_gmt":"2018-05-08T10:17:39","slug":"final-report-2017","status":"publish","type":"page","link":"https:\/\/www.borsaturismoarcheologico.it\/ar\/final-report-2017\/","title":{"rendered":"Final Report 2017"},"content":{"rendered":"

The XX edition of the Mediterranean Exchange of Archaeological Tourism has just ended: a final assessment and our goodbye to the XXI edition, from October 25 to 28, 2018<\/strong><\/h3>\n

From Thursday, October 26 to Sunday, October 29, 2017, the 20th Anniversary of the Mediterranean Exchange of Archaeological Tourism took place<\/strong>: the Archaeological Park (Exhibition Hall, ArchaeoExperience, ArchaeoMeetings), the National Archaeological Museum (ArchaeoVirtual, Conferences, Workshop with foreign buyers) and the Paleochristian Basilica (Conferences, Award Ceremonies, ArchaeoWorking, Meet the Protagonists) werw the suggestive locations of the Exchange.
\nBMTA, promoted and supported by Campania Region, the City of Capaccio Paestum, the Archaeological Park of Paestum<\/strong>, designed and organized by Leader srl with the direction of Ugo Picarelli<\/strong>, confirms itself as an unique event: place for the study and debate on cultural heritage and tourism issues; meeting place for professional business, touristic, cultural operators, travellers and amateurs; a successfull format as shown by many prestigious collaborations with international bodies such as UNESCO<\/strong> and UNWTO<\/strong> (the United Nations of Culture and Tourism) and the precious and significative support of MiBACT the Italian Minister of Cultural Heritage and Activities and Tourism.<\/strong><\/p>\n

The XXI edition of the Mediterranean Exchange of Archaeological Tourism will take place from Thursday, October 25 to Sunday, October 28, 2018.<\/strong><\/p>\n

THE NUMBERS OF 2017 EDITION<\/strong><\/p>\n

More than 12.000 visitors upheld the success of the XX Mediterranean Exchange of Archaeological Tourism.<\/strong><\/p>\n

The only world Exhibition Hall<\/strong> on archaeological tourism, of about 2.500 square meters<\/strong>, hosted 120 exhibitors<\/strong> from 14 Italian regions <\/strong>(Abruzzo, Basilicata, Calabria, Campania, Emilia Romagna, Friuli Venezia-Giulia, Lazio, Lombardia, Marche, Piemonte, Sardegna, Sicilia, Toscana, Umbria)\u00a0 and 25 foreign countries<\/strong> (from Africa, Latin America, Asia, Europe, Middle East) representing 4 continents.<\/p>\n

20 tour operators selected by ENIT, from 8 countries, <\/strong>participated in the Workshop with foreign buyers, and met 200 operators of the tourism offer.<\/strong><\/p>\n

The rich programme, divided into 12 Sections<\/strong>, counted 70 events with 400 speakers<\/strong>.<\/p>\n

The media coverage was ample, with the presence of about 100 journalists<\/strong>, press reports on\u00a0 RaiUno \u201cLa Vita in diretta\u201d<\/strong>, Tg2, Tg2 Storie, RaiTre Tgr Mezzogiorno Italia<\/strong>, Tgr regionali, RaiScuola<\/strong>, RaiStoria,<\/strong> RadioRai Gr1 e Gr3, Radio24, Canale 8<\/strong> a<\/strong>nd with broad press review from main newspapers and specialized press.<\/p>\n

5.000 students<\/strong>, representing 75 High Schools<\/strong> from different Italian regions (Basilicata, Calabria, Campania, Lazio, Puglia), escorted by about 350 teachers<\/strong>, participated in the activities planned for them (ArcheoExperience and ArcheoWorking).<\/p>\n

The online audience had the opportunity to follow the streaming live broadcasting<\/strong> of 12 events<\/strong> of the programme (for a total amount of 20 hours<\/strong> of transmission), on the website and on the Facebook page<\/strong> of the Exchange, still available in a playlist with more than 8.550 total views on Facebook. The most followed events have been the Conference on \u201cPreservation of cultural heritage, the defence of art and the role of intelligence\u201d (2.797 views) and the \u201cInternational Archaeological Discovery Award Khaled al-Asaad\u201d (1.517 views).<\/p>\n

For the first time, the official website www.bmta.it<\/a><\/strong> has been translated in Arabic too<\/strong>: up to October 31 almost 40.000 accesses have been recorded, with an increase of more than 30%<\/strong> from last edition and 100.000 visited pages.<\/p>\n

During the event the Facebook page of the Exchange reached more than 18.000 likes, and, only in October, almost 20.000 people interacted on the page<\/p>\n

The hashtag #BMTA2017 trended on Twitter during the four days of the event, <\/strong>assessing in the first 40 results of the Italian trend topics for the whole day, getting its best result on Friday, October 27, when it reached the 16th position. The Exchange was also featured in many Instagram Stories<\/strong> and pictures on the social network, depicting the beauty of the location and the most important moments of the 20th Anniversary.<\/p>\n

THE PRESTIGIOUS SPEAKERS<\/strong><\/p>\n

Among the protagonists of the 20th Anniversary: Ignazio Abrignani<\/strong> President of the Osservatorio Parlamentare per il Turismo and Vice Presidente Commissione Attivit\u00e0 Produttive, Commercio e Turismo of the Italian Chamber of Deputies, Mai bint Mohammed Al-Khalifa\u00a0<\/strong>President of the Authority for Culture and Antiquities of the Kingdom of Bahrain, Walid Asaad <\/strong>Last Director of the Archaeological Area of Palmyra and son of Khaled al-Asaad, Fayrouz Asaad <\/strong>Archaeologist\u00a0 and daughter of Khaled al-Asaad, Omar Asaad <\/strong>Archaeologist and son of Khaled al-Asaad, Moncef Ben Moussa<\/strong> Director of the Bardo Museum of Tunis, Syusy Blady <\/strong>TV author and host, Mounir Bouchenaki<\/strong> Honorary Special Adviser of UNESCO Director-General, Mario Caligiuri<\/strong> Director of the Master in Intelligence of Universit\u00e0 della Calabria, Antimo Cesaro<\/strong> Undersecretary for Cultural Heritage and Activities and Tourism, Tith Chanta<\/strong> Deputy Minister of Tourism of the Kingdom of Cambodia, Silvia Costa<\/strong> Committee on Culture and Education of the European Parliament, Stefano De Caro<\/strong> Director General of ICCROM, Eva Degl\u2019Innocenti <\/strong>Director of the National Archaeological Museum of Taranto, Carla Di Francesco<\/strong> Secretary General of MiBACT, Dana Firas <\/strong>President of\u00a0 Petra National Trust, Meaza Gebremedhin <\/strong>State Minister of Culture and Tourism of the Federal Democratic Republic of Ethiopia, Donato Gentile<\/strong> President of ANCI\u2019s Culture Commission and City Counsellor of Biella, Andrea Giannetti<\/strong> President of Federturismo Travel Confindustria, Paolo Giulierini<\/strong> Director of the National Archaeological Museum of Naples, Fabio Isman<\/strong> Journalist and writer, Antonio Lampis<\/strong> Direttore Generale Musei MiBACT, Carmelo Malacrino<\/strong> Director of the National Archaeological Museum of\u00a0 Reggio Calabria, Paolo Matthiae<\/strong> Archaeologist and Director of the archaeological mission in Syria of \u201cSapienza\u201d Universit\u00e0 di Roma, Vittorio Messina<\/strong> President of Assoturismo Confesercenti, Rossella Muroni<\/strong> National President of Legambiente, Massimo Osanna<\/strong> General Director of the Archaeological Park of Pompeii, Fabrizio Parrulli<\/strong> Commander of\u00a0 Carabinieri Tutela Patrimonio Culturale, Peter Pf\u00e4lzner<\/strong> Archaeologist and coordinator of the archaeological mission of IANES Institute Ancient Near Eastern Studies of the University of Tubingen, Antonia Pasqua Recchia<\/strong> Adviser of the Italian Minister of Cultural Heritage and Activities and Tourism for Reform the Ministry, Research and Programming, Taleb Rifai<\/strong> Secretary General of\u00a0Unwto, Giuseppe Roscioli<\/strong> Deputy Vice President of Federalberghi, Fryad Rwandzi <\/strong>Minister of Culture, Tourism and Antiquities of the Republic of Iraq, Mohamad Saleh<\/strong> Last Director for the Tourism of Palmyra, Vincenzo Santoro<\/strong> Responsible of ANCI\u2019s Dipartimento Cultura e Turismo, Francesco Scoppola<\/strong> General Direction for Education and Research MiBACT, Francesco Sirano<\/strong> Director of the Archaeological Park of Ercolano, Gianni Torrenti<\/strong> Coordinator of Commissione Beni e Attivit\u00e0 Culturali della Conferenza delle Regioni e delle Province Autonome e Assessore alla Cultura, Sport e Solidariet\u00e0 of Friuli Venezia Giulia Autonomous Region, Sebastiano Tusa<\/strong> Archaeologist and Sea Superintendent of Regione Siciliana, Vladan Vukosavljevic\u00a0<\/strong>Minister of Culture and Media of Republic of Serbia, Luma Yas<\/strong> Director of the Museum of Baghdad.<\/p>\n

THE MAIN EVENTS OF THE 20TH ANNIVERSARY<\/strong><\/p>\n

On the opening day, the welcome address to the students by the Director of Bardo Museum in Tunis at the Temple of Neptune<\/u><\/strong><\/p>\n

During the initiative \u201cThe Exchange meets Schools. The cultural heritage as identity and historical memory of people\u201d at the Archaeological Park near the Temple of Neptune, after the welcome remarks by Francesco Palombo<\/strong> Mayor of Capaccio Paestum, Gabriel Zuchtriegel <\/strong>Director of the Park, Luisa Francese <\/strong>Director of Campania\u2019s Regional School Office, Corrado Matera<\/strong> Assessor for Turism Development and Promotion of Campania Region, 3.000 High Schools students<\/strong> met Mohamad Saleh<\/strong> Last Director for Tourism of Palmyra and Moncef Ben Moussa<\/strong> Director of the Bardo Museum of Tunis.<\/p>\n

The Exchange had the desire to give its contributo in terms of knowledge and experience, especially for young people, since Culture is, more and more, an instrument of dialogue between nations, and the preservation of cultural heritage is a crucial necessity for\u00a0 the international community.<\/p>\n

Gli appuntamenti a cura di ANCI Associazione Nazionale Comuni Italiani, Conferenza delle Regioni e delle Province Autonome, ENIT Agenzia Nazionale del Turismo, MAECI Ministero Affari Esteri e Cooperazione Internazionale, MiBACT Ministero dei Beni e delle Attivit\u00e0 Culturali e del Turismo<\/u><\/strong><\/p>\n