Conference “The Parks for the valorisation of the archaeological heritage and for a tourism more experiential and sustainable”
Stakeholders are key elements for the the valorisation of territories based on a sustainable governance, to identify contents and instruments to promote an offer characterised by uniqueness, accessibility, emotional and sensorial itineraries, eco-compatibility, typical products, where identities have a central role.
In this context the best practices of Federparchi, Automobile Club d’Italia, Confagricoltura, Legambiente converge with the necessity to also consider a contemporary mobility, that looks at the next future and that integrates cars with new means of transportation and sustainable innovation. Since ACI has already experimented projects that find the best possible equilibrium between car and nature, in this perspective, 100% electric citycars inside the National Parks could represent an itinerant project of education to eco-sustainability. The recent protocol between Federparchi, Confagricoltura and Legambiente reinforce the capacity to create a system by mean of the sharing of policies of local marketing that aim to direct tourism strategies toward mountain, Apennine and coastal areas for the development of an agriculture oriented toward 360° diversification, that integrates productive aspects as well as the environmental ones.
The recent protocol between Federparchi, Confagricoltura and Legambiente reinforce the capacity to create a system by mean of the sharing of policies of local marketing that aim to direct tourism strategies toward mountain, Apennine and coastal areas for the development of an agriculture oriented toward 360° diversification, that integrates productive aspects as well as the environmental ones.
The new program of certification of “Cammini e Percorsi” by Touring Club Italiano looks to the same direction, favoring a path of improvement of the territories.
Tourism operators have the task to be ambassadors of the territories and to promote the narration, offering a way to travel based on the sustainability and authenticity of tourism experience, according to the current trends of demand.
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