ArcheoVirtual  is the exhibition of digital applications related to the field of Virtual Archaeology and Cultural Heritage, organized since 2006 in the framework of the Mediterranean Exchange of Archaeological Tourism.


logo archeovirtual 2019

Museo Archeologico
from Thursday 14 to Saturday November 16 10 am · 19 pm
Sunday November  10 am · 13 pm

Sala Cerere
Saturday November 16  5 pm · 7.30 pm

In 2019, Archeovirtual is presented by CNR ISPC (, the newly-born Institute on Cultural Heritage Sciences of the Italian National Research Council (Virtual Heritage Lab), besides the Mediterranean Exchange of Archaeological Tourism. As every year, the thematic workshop is presented together with the Virtual Archaeology exhibition.

Archeovirtual’s focus on the evolution of digital applications for Cultural Heritage is aimed at the renewed interest in the forms of narration (traditional and multimedia) of the Past. Alongside the growing examples of narrative and non-interactive videos (historical fiction), even the most innovative applications such as immersive virtual reality, are looking for new narrative metaphors.

But why the use of narrative techniques as a tool for transforming information into comprehensible content is so important? They contribute greatly to improve visitors’ experience under different aspects: emotion, involvement, and active participation.

In the case of Cultural Heritage, interaction with places, objects and people generates stories – those stories whose museum objects are witnesses. But in the absence of someone or something that collects and extends objects’ existence, both real and virtual, these stories most often do not emerge, are not made evident. And yet it is precisely such stories that intrigue visitors, which involve them emotionally, and which allow them to remember facts once they return home. Technology makes this process of understanding and memorization easier, as it makes concepts and meanings related to artifacts and cultural sites visible. Technology therefore facilitates the mental process of abstraction in every visitor, in a certain sense supports it, making readable what is not usually recognizable.

In this field, the new Institute of Cultural Heritage Sciences of the CNR (ISPC) is moving in synergy with the experiences of scientific analysis and multimedia communication strategies. The discussion, involving as usual subjects from the research domain, public administration and entrepreneurship, will focus on the state of the art and on the perspectives of an approach that will see the comparison and harmonization of analytical science and emotional narrative.

Archeovirtual is presented in 2019 through audiovisuals, with a video review area – which will be open to the public from November 14th to 17th at the Archaeological Museum of Paestum, in the area dedicated to the CNR. The video area sees the alternation of audio-visual products of great emotional impact and a high graphic performance. Some titles are “Ercolano Virtuale” of the MAV of Naples, “The story of Bene Vagienna” published by NoReal, “Simply Appia” and “Naxos” published by the CNR ISPC … just to name a few. Examples of an effective communication and dissemination strategy of our Cultural Heritage through an intimate but, at the same time, scenographic imprint.

 As usual, some themes that will emerge from the audiovisual products will be discussed during the workshop – “THE CULTURAL HERITAGE BETWEEN SCIENCE AND TALE” which will be held on November 16th, at the BMTA headquarters – Hotel Savoy, Paestum.



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